MAKING IT SUPER EASY FOR COMPANIES AND CONSUMERS TO EXCHANGE INFORMATION AROUND THEIR PURPOSE
Obviously a lot of those are around the products and services themselves – price, quality, availability etc.
But what about the PURPOSE behind the company that sells what you are looking to buy?
Increasingly we care about this. Because it’s becoming obvious to us all that there are many many issues that we have to tackle around society and the environment AND their either not changing or actually getting worse.
Many of us as Consumers and responsible Citizens have realised this. We’re also aware that the Companies we buy from are a big contributor to may of these issues and could be contributing more to improving them – A LOT MORE.
Consumers have awoken to the fact that they have a powerful voice in turning more companies attention to helping address these issues with their spending power.
Purpose Exchange will help you as a Consumer get answers and perspective fast about what Purpose and Values sit behind a company’s products and services. Sure you can research that today buy going through each company’s website but it’s time consuming and often full of challenges around accuracy and authenticity.
You can see an early prototype of how we plan to help with this problem for Consumers and Companies by clicking below.
It’s time the world had a trusted online location to research or discover Purpose, Progress and Impact from the brands you buy from. Likewise Companies need a place to spotlight their Purpose (and not just their Profit) metrics as Consumers increasingly care about both.
John Holt – Founder, Purpose Exchange
